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COMMITMENT TO PRIVACY

Performance First Digital (PFD) is committed to maintaining the privacy and security of any collected confidential or highly sensitive personal information. This policy outlines the collection, use, and dissemination of personal information by PFD. This policy may change over time as internet technologies develop and evolve. However, any changes will not affect PFD’s commitment to privacy.

GENERAL STATEMENT

This policy applies to all information collected digitally by or submitted to PFD. PFD collects information via two primary methods:

• Automatically through our websites
• Voluntarily provided by users to receive information and/or services (via web forms and email)

AUTOMATIC COLLECTION

If users do not take specific steps to anonymize their personal web traffic (e.g., using mechanisms like the Google Analytics Opt-out Browser Add-on), official PFD websites may automatically collect certain information. This information includes, but is not limited to:

• User’s Internet Protocol (IP) address
• Internet Service Provider
• Operating System
• Date and time of visit
• Browser
• The site from which the user visited
• Cookie information (if applicable)
• Direct Contact Information

VOLUNTARY SUBMISSION

To provide information and/or services, PFD may request users to provide personal data, some of which may be personally identifiable. Information such as name, date of birth, email address, etc., can be collected through voluntary submission of an email or web form or other technologies used by PFD.

INFORMATION USE

Automatically gathered website information is used to improve understanding of how PFD-provided websites are utilized by the user community. For example, we use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses “cookies” (files that track website activity) to determine how users navigate the PFD site. Google uses this cookie data for various purposes, including evaluating website use, reporting on website activity, and other services. Please visit the following pages for more information on Google Analytics’ terms of use and Google’s privacy practices.
PFD also uses cookies (beyond those utilized by Google Analytics) to tailor its web services to user needs. Cookie data helps improve web content and distribution. Users can refuse cookies by adjusting their browser settings; however, some site functionalities may be affected by such configurations.

CONTACT INFORMATION

If you have any questions about this privacy statement or wish to report an issue or complaint, please contact the PFD team at info@performancefirstdigital.com.