About Us: Performance First Digital

Exceeding Marketing Objectives with the utilization of Data and state-of-the-art Ad Technology

Performance First Digital helps you craft personalized multi-channel marketing
experiences that increase your customer lifetime value and boost your profits.

Forget "good enough.”
We go beyond best practices

We help you create winning
omnichannel brand.

We are an integrated strategic marketing agency leading award-winning campaigns across all channels that achieve real growth for your business.

Performance First Digital

Experience & Expertise

We leverage 25+ years of experience to craft innovative, multi-channel campaigns that shatter industry benchmarks.

Performance First Digital

Experience & Expertise

We leverage 25+ years of experience to craft innovative, multi-channel campaigns that shatter industry benchmarks.

Performance First Digital

Integrated Marketing

We don't believe in keeping marketing separate. Instead, we combine all parts of your strategy to make a bigger impact.

Performance First Digital

Integrated Marketing

We don't believe in keeping marketing separate. Instead, we combine all parts of your strategy to make a bigger impact.

Performance First Digital

Real data that leads to innovative campaigns

We don't rely on guessing. Instead, we use data to tailor your marketing plan, making sure it connects with the right people and boosts your business.

Performance First Digital

Real data that leads to innovative campaigns

We don't rely on guessing. Instead, we use data to tailor your marketing plan, making sure it connects with the right people and boosts your business.

Our Vision for Marketing Excellence

PFD is committed to redefining marketing norms. Our vision is to cultivate an environment where
businesses embody innovation and collaboration to achieve industry success.

Krista Pouncy Dyson

Owner/Founder

In the fast-paced realm of digital media, Krista shines as a trailblazer, navigating the industry with innovative strategies and an unwavering dedication to quality. With over two decades of experience under her belt, Krista has established herself as a senior executive who not only embraces evolving trends but also sets the pace for others to follow.

Krista is a strategic and innovative senior digital media executive who has developed a winning strategy for hundreds of businesses nationwide based on their marketing objectives. Krista has been in the digital space since 1999. As a direct digital sales professional, she was a 7-figure biller for six consecutive years before moving into a senior leadership role at Advance Digital – NOLA Media Group. Krista holds a B.S. degree from Xavier University of New Orleans in Communications and attended graduate school at the University of Alaska with a focus on Public Administration. In 2016, Krista established Performance First Digital, a full-service digital strategy, and media buying solutions company. Her company is a member of several Chamber organizations across the region. Krista is an active member of several chamber committees and previously held the 2021 New Orleans Regional Black Chamber of Commerce Chairwoman position. Mrs. Dyson was a 2021 and 2023 City Businesswoman of The Year honoree and Biz New Orleans Influential Leader 2022, 2023 & 2024. Recently, Mrs. Dyson was named the 2023 Advertising Agency Executive of the Year (ADDY) by the New Orleans Advertising Club
She models integrity through proven communication, analytical, and problem-solving skills to maximize the client’s benefit. She is a digital sales leader focusing on overcoming challenges and driving client revenue growth, emphasizing “Big Data.” Her experience and strengths include successfully deploying new and evolving digital revenue initiatives. Mrs. Dyson knows about digital media strategy across all new media solutions

Krista maintains excellent sales management and execution, emphasizing change, coaching, and mentoring her multimedia sales staff. Krista is Google AdWords certified and attended Cardinal Path’s Google AdWords and Google Analytics programs. Krista is also a recent graduate of the prestigious Babson College Goldman Sachs 10K small business entrepreneurship program and is a graduate of the Invest Nola Xavier/Tulane University School of Business Executive Education program.Under her leadership, Performance First Digital has experienced remarkable growth, revolutionizing digital strategies for businesses nationwide through the utilization of cutting-edge advertising technology.

Our Vision for Marketing Excellence

PFD is committed to redefining marketing norms. Our vision is to cultivate an environment where
businesses embody innovation and collaboration to achieve industry success.

John Doe

CEO

We don't rely on guessing. Instead, we use data to tailor your marketing plan, making sure it connects with the right people and boosts your business.

John Doe

CEO

We don't rely on guessing. Instead, we use data to tailor your marketing plan, making sure it connects with the right people and boosts your business.

John Doe

CEO

We don't rely on guessing. Instead, we use data to tailor your marketing plan, making sure it connects with the right people and boosts your business.

Let's Talk!

Schedule a free consultation with our marketing experts today.